isabel marant baskets

Missionites are snatching this seasons hottest spring styles loud neons and

highlighter hues, plus explosive prints. But they take trends and add a twist.

All the while, they invent their own.


Nearly every boutique stylist notices a distinct Mission style, beyond the color

and prints. I cant put my finger on it, because its so individual, said

Alexandra Rigaud, at Minxy Boutique. They wear what they like. They do what they


like. They dont want to be like everybody else, said Irené Hernandez-Feiks

at SF Wonderland.


Originality in itself is a trend. Its only fitting in San Francisco, conjuring

reminders of Jack Kerouac and Allen Ginsberg the Screw you, Ill march to

the beat of my own drum mentality.


That creative spirit can involve hodge-podge. Mismatching is the new black,

said Desiree Chen at Therapy, in between blinking her silver-shadowed eyes. The

evidence shows. When Dema Grim from DEMA said that mixing color, prints and

stripes is chic, she didnt realize she was clad in a floral blazer, a thick

striped top and bright blue skinny pants.


Á la mode color is as ubiquitous as weed and beer in Dolores Park. Eggplant

purple, tomato red and jellybean orange glow in skinny denim and floor-sweeping

dresses. Add to that tennis ball green and fuchsia pink bursting from thin

leather belts, crisp satchels and plastic chunky rings.


Even more attention-grabbing are the cant-be-ignored prints. Girls are scooping

up floral on tanks and short shorts for the finest femininity. Guys are opting

for ethnic elements, like Navajo-inspired prints on knit sweaters and messenger



Indigenous-inspired prints reign supreme. Artillery-A.G. Gallery boasts

Ecuadorian printed bow ties. Latin American prints from Oaxaca and Guatemala also

cover their handbags. But if fashion history has a way of repeating itself, these

patterns could be ultra-passé for mainstream fashion within a few seasons.


Whats never passé is traveling in style. And Mission girls and guys get that.

So while they voyage on BART or bikes, comfort and function matter. Patterned

cross body bags and flats are all the rage. TOMS shoes are making a mark in every

color under the rainbow. Prints, too. Camouflage, leopard, striped and polka



Like Grim, Missionites have got a knack for nailing all things casual. They don

t take themselves too seriously, said Liddy Parlato at Hangr 16. Theyre

more concerned with a cup of coffee, said Rigaud, than wearing designer denim. Or

anything designer. Louis Vuitton bags nobody wears that, added Rigaud.


Those label whores roam New York and Los Angeles. Refined and polished in The

Big Apple. Über trendy in The City of Angels. Shades of onyx and silver in Oh La

La Paris. In the Mission, the masses are ditching designer duds and donning a

style theyve picked, refined and made all their own.


But before the mega color trend hit the gum tacked, broken glass, coffee ridden

streets of the Mission, it made fashion fans jump with joy at Jil Sander. Raf

Simons for Jil Sander killed it with a stellar bold collection for the Spring

2011 Ready to Wear and Menswear collections. Nautical navy. Lemon yellow. Grassy

green. It was all there.


Soon after as it inevitably would the trend filtered down into corporate

retailers. Forever 21 and H&M were inspired by Jil Sander and other vived

spring collections from Prada and Gucci. Plus, GAP recently took note of pigment

with their Be Bright campaign, featuring colored cords and accessories. Target,

too. Theyve got a Color Changes Everything campaign, starring clothes and home



But it looks like Michael Kors had a three-year leap, when he sent models down

the runway with head to toe glo-stick looks for his Fall 2009 RTW collection.

Christopher Kane soon followed with a collection of fluorescent lace dresses and

suits for his Spring 2011 RTW.


As for the introduction of Navajo prints to the masses thats Isabel Marant

s brainchild. The casual cool designer made quite a splash when she introduced

Navajo print in her Fall 2011 RTW collection. Models sashayed down the runway

wearing the print on denim and sweaters.


Its no accident major retailers picked up on the trend. But there has been

drama. Urban Outfitters recently began selling Navajo, a line featuring

feathered earrings, underwear and flasks emblazoned with the tribal print. Once

the line hit stores, the Navajo Nation, a self-governing nation, was offended and

filed a lawsuit for trademark infringement.


Another popular print the indigenous inspired type comes from Central and

South American countries, like Peru and Ecuador. A similar print is worn in China

s Xinjiang Province, where Uyghur men sport the motif on their hats.


Just as the Mission represents an amalgamation of people, its personal style

reflects the same. Hints of Latin America, coupled with pinches of China, and a

dose of American (Michael Kors) and French (Jil Sander) design make for a

distinct recipe only the Mission can boast.